Essays

Charlottesville protesters

October 18, 2009

Chicken-Fried Paranoia: The Southernization of American Politics (1948-2017)

By Jeff Falls [This is a piece I originally wrote for my old political/foreign policy blog in March 2009 shortly after Obama became president. I am re-posting an updated version now in the winter of 2017, because with the recent events in Charlottesville, Virginia this past August, it has unfortunately become more relevant than ever.] […]

Claude Fable 5

July 16, 2026

JULY 2026 – AI Workflow

I’ve been working with Claude Fable 5 since it came back online July 1st. Anthropic launched it June 9th, the US government yanked it offline three days later under an export-control directive, and it was restored at the start of the month. In the two weeks since, I’ve completely recoded four websites with custom themes […]

December 24, 2016

The First Five Rules of Social Media

Background: The Social Media Marketing Paradigm Shift Marketing has changed radically in the past ten years and that change is primarily due to two technological events that created social media as we know it today.  In fact, we can even trace these cataclysmic changes to the exact days that they occurred: September 26, 2006, when Facebook […]

December 6, 2016

Review: GoDaddy’s Website Builder Package

November 29 2016 I was talking to a prospective client yesterday. He wanted to build an e-commerce website. I threw some numbers at him and he had a bit of sticker shock and said “Maybe I’ll just go use GoDaddy.” I didn’t really know what he meant but we talked some more and mentioned the […]

Whole Foods

March 18, 2014

A Field Report from Whole Foods

Anybody who knows me know that one of my favorite things to do is adventure travel, particularly visiting remote villages and getting to know indigenous people.  I’ve been to many exotic places from Guatemala to Mozambique to Burma and had many wonderful encounters with people from very different cultural backgrounds. It’s always a learning experience. […]

Elsewhere

jeffshoots.com

Documentary, travel and fine art photography. Online since 2001.

glamworks.com

Beauty, fashion, events and entertainment photography.

arsminerva.com

Digital agency — brand building, websites, social media.